’s new Digital 2022 July Global Statshot Report – published in partnership with We Are Social and Hootsuite – shows that we’re still seeing solid growth in digital adoption and activity around the world.
The data reveal that hundreds of millions of people started using the internet and social media for the first time over the past 12 months, and there are a host of impressive new user milestones in this quarter’s data too.
However, the most important trends often lie beneath the surface of the headlines, so in this article, we’ll take you beyond the numbers, and explore what people are actually
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If you’re short on time, the YouTube video below will guide you through ten of the top stories in this quarter’s report.
Just before we dive into those stories though, please read the following notes carefully, to ensure you understand how some recent changes in underlying source data and associated research methodologies may impact this quarter’s findings.
Population figures: earlier this month, the United Nations published a comprehensive update to its World Population Prospects data, which included some important revisions to population numbers around the world. In addition to impacting the figures we report for population, these revisions may also affect all data points where we report digital adoption or use as a percentage of total population, or as a percentage of a specific age cohort (e.g. people aged 13 and above). As a consequence, please note that any comparisons to equivalent data points published in previous reports in this series may result in unexpected changes or trends, including potential drops in user figures.
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Social media platforms: both YouTube and Instagram also appear to have revised their base data for audience reach since our previous report, which may result in some of the figures for those platforms in the current report appearing lower than the figures we published in previous reports. However, please beware of interpreting any such changes as an actual drop in users or audience reach, as these changes may be the result of changes in methodology or definitions.
To learn more about changes that may impact the comparability of data across reports in the Global Digital Reports series, please refer to our comprehensive notes on data.
You’ll find the complete Digital 2022 July Global Statshot Report in the SlideShare embed below (click here if that’s not working for you).
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These numbers all point to a deceleration in digital growth compared with the impressive increases that we saw during the height of the COVID-19 pandemic.
However, current trends indicate that two-thirds of the world’s total population should be online by this time next year, and social media users should reach the equivalent of 60 percent of the global population not long afterwards.
As a result, it’s safe to assume that we’re now very close to –or perhaps even already at – an inflection point of digital growth, and we should expect to see growth curves continue to flatten out from here on.
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But it’s important to stress that this deceleration is inevitable; with the majority of the world’s population now connected, it would be statistically impossible for user numbers to continue growing indefinitely at the rates we saw in 2020 and 2021.
Moreover, the fact that we’ve arrived at this inflection point proves that connected tech is now embedded in the lives of most people around the world.
Consequently, the key question is no longer whether our audiences are actually using these technologies, but what they’re using them for, and how we can take full advantage of the valuable – and constantly evolving – opportunities that these technologies present.
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And the good news is that the Global Digital Reports series is packed with all the data and insights you need to answer those very questions.
Mobile has accounted for more than half of the world’s “connected time” since the end of 2018, but its share of connected activity continues to increase.
For example, GWI’s latest data shows that mobile phones now account for 55.5 percent of the time we spend using the internet, up from 52 percent this time last year.
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Device preferences vary by age and gender though, with younger women considerably more likely to go online via a mobile phone compared with older men.
Phone-based activities account for more than 60 percent of the time that Gen Z women spend online, but less than 45 percent of the time that male Baby Boomers spend using the internet.
The company’s latest data shows that nearly 6 in 10 web page requests now come from mobile phones, up from just over 55 percent a year ago.
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Statcounter reports that mobile phones account for more than 8 in 10 web page requests in Turkey, Egypt, and Nigeria, but they’re only responsible for 27 percent of web traffic in Belgium.
But to put that global mobile figure in perspective, Statcounter now attributes less than 40 percent of global web traffic to laptop and desktop computers, down from 44 percent this time last year.
Computers continue to play an important role in the world’s internet activities though, and Stacounter’s latest data show that laptop and desktop computers still account for more than 7 in 10 web page requests in Equatorial Guinea, Rwanda, Belgium, and the Seychelles.
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Computers also remain the most popular means of accessing the web across much of Western and Northern Europe, as well as in Japan.
The latest reports from Ookla reveal that the world’s median mobile internet connection now exceeds 30Mbps, with average download bandwidth increasing by more than 25 percent over the past 12 months.
Admittedly, the average fixed connection is still twice as fast as that – almost 65Mbps –but with most mobile connections now capable of streaming 4K video without delays or buffering, the difference between fixed and mobile connection speeds now has significantly less impact on most day-to-day activities.
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Ookla reports that median mobile connections now exceed 100Mbps in a total of 8 countries, but they remain below 10Mbps in a total of 9 countries.
Beyond geographic differences, another area where users will notice the difference between mobile and fixed connections is gaming, where latency plays an important part in shaping the experience and the quality of gameplay.
Lower than that of the typical mobile connection, so there’s still some way to go before mobile gamers are on a level playing field with their fixed-connection counterparts.
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A few days ago, the Reuters Institute for the Study of Journalism (RISJ) published the 2022 edition of its excellent Digital News Report.
You can read the complete report and analysis on their website, but we’ve included a few of the top findings in this quarter’s report, and summarised our analysis of those stories below.
Just before we dig into the data though, please note that some of the findings in this “Digital News Trends” section may differ from similar data points included elsewhere in this quarter’s report, due to differences in data sources, as well as the timing of respective data collection.
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One of the most interesting findings in this year’s Digital News Report is that more than 4 in 5 adults now get their news via digital channels, compared with just 3 in 5 who watch news on television.
Women are especially likely to turn to social platforms for news, with almost 6 in 10 female respondents saying that they use social networks and messengers to access and consume news content.
At a country level, people in developing economies tend to be the most likely to turn to online channels for news, with survey respondents in African nations appearing particularly high up in this year’s rankings.
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Overall, 95 percent of Nigerian adults and 92 percent of Kenyan adults say that they turn to digital channels for news content, compared with a global average of 82 percent.
Respondents in Japan were the least likely to say they use digital channels for news (65 percent), but adults in the United States came a close second, with just two-thirds of respondents saying that they consume news online.
When it comes to the devices that people use to access digital news, mobile phones are clearly the top choice, with more than 7 in 10 respondents saying that they use smartphones to consume news content.
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Men are considerably more likely than women to use a computer for accessing news, with nearly half of the men surveyed saying that they use a laptop or desktop to consume news content.
At a global level, the RISJ reports that 57 percent of global adults use social media to discover and consume news content.
Just 34.8 percent of working-age internet users surveyed by GWI in Q1 2022 said that reading news stories is one of the “main reasons” why they use social media.
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However, it’s important to stress that GWI’s survey asks respondents whether reading news stories is one of the main reasons why they use social media, whereas the RISJ survey question is much broader, and simply asks respondents whether they have used social media as a source of news in the past week.
This somewhat nuanced difference adds valuable context to both sets of numbers though, because it may help to identify the difference between what may be more casual or incidental
